Billboards are one of the most effective ways to reach more people and drive awareness of your product or brand. Most people go somewhere most days, whether they travel one kilometre or one thousand.
Here are five reasons why should be using that opportunity as part of your marketing strategy…
Be on the Spot with an Audience That is Ready to Buy
The travelling public are generally on their way somewhere for a reason, but there are hundreds of decisions they will make ‘on the run’…
Where will we go for lunch?
Where will we stay tonight?
Should we take a detour off the highway and check out that town?
What will we do when we get to our destination?
What can we do this weekend?
Make your business the answer to their questions with a strategically positioned billboard with a compelling message.
Did you know:
- 90% of people learn about new things from outdoor advertising
You’ve Got Their Attention
Drivers notice billboards. That’s because you are reaching them when they can’t be looking at their phone, reading a book, or working on the computer. Of course, we don’t want to distract them from driving safely, but a well-placed and well-designed billboard will catch their attention and give them just enough vital information that their brain can process in a couple of seconds (both consciously and sub-consciously).
For example, maybe they weren’t thinking specifically about eating, but your delicious-looking meal got their attention and some brief text pointed out that your business is not far away. That’s when they noticed that it is nearly lunchtime and asked the family if anyone else was hungry…
Did you know:
- 80% of consumers carry money in the form of cash or cards on them
- 70% of people on the street are in active purchase mode
Improve Recall & Awareness
When your objective is to increase awareness of your product/brand and improve recall, there are three main ways that billboards can help you achieve that objective.
- Strategically placed billboards on major routes such as the Bruce Highway provide repetition for those travelling long distances.
- Local billboards on major arterial roads are seen by people travelling to and from work, shopping, and other places multiple times each day.
- Billboards are the perfect quick reinforcement of messages that consumers may have seen in other media.
Did you know:
- Research shows that repeated exposure to outdoor advertising improves recall and has a ‘multiplier’ effect when used in conjunction with other media.
People Love Their Cars
Modern cars are pretty comfortable and that’s just as well because there’s no doubt people are spending more and more time in their vehicles commuting, travelling long distances, or simply running around getting their family members where they need to be. There are also more and more tourists taking the drive-yourself option.
More people in cars means more eyes on your message when you use high-impact billboards to convey it.
Did you know:
- The majority of Australians spend more time in their vehicle than they do reading newspapers or watching TV
- People are driving longer distances due to a variety of factors around lifestyle and economics.
Australia’s Largest Audience
We are a big country with lots of space and generally a great climate. We love to get out and about. We love to explore and many of us have the ability to choose where we live and work. People are constantly on the move around town, around the state, and around the country.
If you want to reach more people, put your message front and centre in the great outdoors.
Did you know:
- Outdoor advertisements reach 93% of Australians daily
Get Started with Outdoor Advertising
The best way to find out exactly how outdoor advertising can work for your business is to let us get to know more about you and what you need to achieve. We’d love to have a chat and suggest a tailored solution that is right for you.
